You’re invited to grow your support in the fight against Alzheimer’s this spring by registering for The Longest Day and making your participation perennial! 

For a limited time, we will send you an Alzheimer’s Association branded umbrella if you register for The Longest Day 2021 and complete three actions in your participant center. This special opportunity is only available through the end of April, so we encourage you to register and get started today to ensure you’re prepared for any showers that may come your way! 

Click here to register to begin the challenge and reserve your purple umbrella that is sure to inspire awareness on even the rainiest of days. 

To earn your umbrella, register and complete three of the options below in your Participant Center by April 30:

  • Customize your webpage with a personal photo or story.
  • Make a self-donation of any amount to your fundraising efforts.
  • Get social and launch a Facebook fundraiser. For step-by-step instructions to setup your Facebook fundraiser, click here to watch a short video or check out this how-to document.
  • Send a fundraising email to your contacts using the pre-made templates.

Your participation in The Longest Day is essential to raising much needed awareness and critical funds to advance the care, support and research efforts of the Alzheimer’s Association. We hope you’ll register today for The Longest Day and get started on this challenge as you use your creativity and passion for your own event to #ENDALZ!


The day with the most light is the day we fight! On The Longest Day, thousands of participants from across the world will come together to fight the darkness of Alzheimer’s through an activity of their choice. Together, they will use their creativity and passion to raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association®. Whether participating at home, online or in-person, we have plenty of fun ideas to engage family and friends in The Longest Day. Join the fun today!


As the largest nonprofit funder of Alzheimer’s research, the Association is committed to accelerating the global progress of new treatments, preventions and, ultimately, a cure. The Alzheimer’s Association funds independent researchers worldwide through our International Research Grant Program. Currently, the Association is investing over $208 million in 590 active best-of-field projects in 31 countries. Our grants have funded some of the most instrumental research in Alzheimer’s science.

This month, our national Vice President of Medical & Scientific Relations. Dr. Heather Snyder, will provide an insightful virtual program providing information on the Alzheimer’s Association’s role in research and some of  the latest advances in Alzheimer’s and dementia research. The event will take place on Monday, March 15 from 2:00 – 3:00 p.m. 

We are excited to offer this conversation with just our region (Georgia, North Carolina & South Carolina), as it allows a more intimate setting with opportunities for you to ask your questions of Dr. Snyder.

You don’t want to miss this event as this is a time of unprecedented promise in the quest to end Alzheimer’s.

Please indicate your RSVP through this link by Thursday, March 11 to receive the webinar/call-in link. 

We can’t wait to see you then!


We’re moving forward with plans to host the Alzheimer’s Association Walk to End Alzheimer’s® in person, and we’re excited to kick off the 2021 Walk season with an extra special challenge!

As we look forward to spring, brighten your view with a Walk window cling! For the next month, 2/21 – 3/21, all registered walkers who raise or self-donate $21 will receive a Promise Garden flower window cling to symbolize the reason they #Walk2EndAlz.

The colors of the Promise Garden flowers represent the connection each Walk to End Alzheimer’s participant has to Alzheimer’s — their reasons to end the disease. Your window cling will help share your personal story. The color of your window cling will correlate with your reason to fight against Alzheimer’s, which you’ll select when you register online at alz.org/walk.

What color will your flower be? (consider inserting flower png images for each)

Blue: Someone with Alzheimer’s or dementia.

Purple: An individual who has lost someone to the disease.

Yellow: A person who is currently supporting or caring for someone living with Alzheimer’s.

Orange: A participant who supports the cause and the Association’s vision of a world without Alzheimer’s and other dementia.

Families facing Alzheimer’s and all other dementia need us now more than ever — and with your support, we can continue to be there for them. Every dollar you raise through Walk to End Alzheimer’s allows the Alzheimer’s Association to provide 24/7 care and support while accelerating critical research. Get started today to advance this important work while taking advantage of this special offer.

About this year’s Walk to End Alzheimer’s: 

The health and safety of participants, volunteers and staff remain our top priorities as we continue to monitor the pandemic and make decisions about event details in your community. While we’re planning to gather in person, we will continue to offer options to participate in Walk online and in your neighborhood. 

Register today georgiawalk.org and be the first to receive updates about your local event. After you register, check out your Participant Center for tools and resources, including easy ways to recruit others and fundraise online. 


Celebrating the marvelous voice and songs of Tony Bennett who bravely announced he is living with Alzheimer’s, the Alzheimer’s Association chapters across North Carolina, South Carolina, and Georgia are hosting a special virtual event exclusively for registered participants of The Longest DayRaise or self-donate $100+ from Feb. 22 through Mar. 5 in order to earn your ticket to this virtual concert that is sure to make you “Smile” and see “Orange Colored Skies” as you relax with a drink of choice and enjoy some of your favorite Tony Bennett tunes.

Cocktails & Cabaret

April 8 | 6:00-6:30 PM

Get starting on earning your VIP ticket today at alz.org/thelongestday.

About the show:

Dan Britt: Dan has delighted audiences across the United States with his dramatic voice and comedic timing. Classically trained as an operatic baritone, Dan has had the privilege to perform in operatic, musical theatre genres for more than three decades. He has held leading roles in productions of Don Giovanni, Gianni Schicci, Carmen, Carousel, Phantom, La Boheme, Jeckle and Hyde and many more. He has been seen on the stage of the Kennedy Center for the Performing Arts, Glimmerglass Opera and The National Opera Company and in Atlanta with Atlanta Lyric Theatre performing at the Cobb Energy Center. Incidentally, Dan is also the Senior Director of Development for Relationship Events and The Longest Day for the Alzheimer’s Association, Georgia Chapter.

Amy Holloway: Amy is an established vocalist, pianist and award-winning composer. She has performed leading roles in several plays including Sound of Music, The Tempest, Lil Abner, Oklahoma, Look Homeward Angel, Man of La Mancha, South Pacific and To Kill a Mockingbird. She came to Atlanta from Knoxville, Tennessee, to perform as staff accompanist at the former Northside School of the Arts. In addition to being an accomplished pianist, Amy also is a delightful nuanced singer and can be seen as lead vocalist with the Sentimental Journey Orchestra. One of the highlights of singing with SJO was being invited to sing at Jimmy Carter’s Nobel Peace Prize celebration. Amy has a clear, intimate singing style that is loved from the first moment she is heard. Amy has performed in cabaret settings both as a singer and an accompanist.

Dan’s cabaret work is well known in Atlanta where he and Amy have performed together hundreds of times since 2001. Dan and Amy have built a great performing partnership that works hand in glove, which will be sure to show in this VIP opportunity honoring the musical stylings of Tony Bennett.


The day with the most light is the day we fight! On The Longest Day, thousands of participants from across the world will come together to fight the darkness of Alzheimer’s through an activity of their choice. Together, they will use their creativity and passion to raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association®. Whether participating at home, online or in-person, we have plenty of fun ideas to engage family and friends in The Longest Day. Join the fun today!

An Alzheimer’s Journey

My parents moved to Clemson from outside of Detroit upon my father, Bob’s, retirement in 1993. He and my mother, Duaine, decided to move south, where they felt that the better climate would be beneficial for my mother’s struggle with MS. 

For over a decade, my parents loved southern living. But then my Mom started to forget directions, details of major personal events, and she sort of lost her verbal filter. 

For instance, Mom got her hair done once a week for years at the same salon roughly 2 miles from home. One day, she simply drove several miles past her salon and out of the state of South Carolina. A police officer helped her call my father from her cell phone, and they got her home.

Another time, she got into an accident, which caused thousands in damages, but managed to drive home. She never told Dad about the crash. He simply discovered the severely smashed-up vehicle in the garage the next day. In fact, Mom didn’t recall the incident happening. 

Needless to say, she stopped driving immediately. 

A Helping Hand for Dad

My sister lived in Cleveland, and I was in Chicago. We visited our parents a couple times per year and noticed that Mom’s behavior was slowly changing. Dad tried to keep the absolute truth from us. He would rather die than be a burden for his kids! He was the son of a Missouri lead miner and not someone who needed assistance! I wish I had known about their plight sooner. 

In 2011, Dad finally needed our help. My Mom had been diagnosed with dementia, and he no longer could be her sole caregiver. Remember that she had MS, which made bathing, getting dressed, eating, and traveling very difficult. 

Ironically, on Valentine’s Day in 2012, my father and I drove my Mom to a retirement home in South Carolina. It was the last time that the love of his life would live in a house with him. The sadness and confusion were overwhelming that day. Little did I know that my involvement with Alzheimer’s was about to become a game-changer for our family. 

Dad sold the Clemson house and moved into an independent living apartment nearby. I visited my folks almost monthly, noticing that my Dad was drinking Scotch much more than in the past. He would visit Mom several times a week and go home and kill the pain. He tried to cover this up for my visits, but during 2013 it was too hard for him to hide. 

I visited both parents in early January 2014. My Mom seemed content as she slowly forgot where she was. I thought that her facility was disorganized and that her care was not a high enough priority. My Dad disagreed, but he had other struggles that may have kept him from seeing her retirement home’s real issues. 

From Caregiver to Needing Care

On January 3rd, Dad and I both slept in his one-bedroom apartment. I noticed that he had a nasty cold. I flew back to Chicago on the 4th. On January 6th, I got a call from the Greenville Memorial Hospital. He had pneumonia and seemed to exhibit dementia-like symptoms. I flew to see him that day. 

My sister and I decided to move him to a better retirement home. My sister, Kelsey, did a great job behind the scenes. She ran a business in Cleveland and didn’t have the travel flexibility that I had. 

Shortly after entering his new facility, we moved Mom there too. 

I believe that I made 19 trips to SC in 2014. Being appointed the healthcare and financial POA for my parents, my duties as father and husband, and insurance executive took a significant hit. 

Dad recovered from pneumonia but was diagnosed with vascular dementia. His memory seemed to improve with time during the year. Then he caught pneumonia in late March of 2015. This time he didn’t recover. 

A Life-Changing Move

After mourning the loss of Dad, my family decided that moving Mom up North would be too risky for her. My employer allowed me to work in Atlanta. We were tired of the Illinois weather and politics.

The family moved on 12/05/15 to help take care of Mom. Unfortunately, she unexpectedly passed away eight days later, on 12/13/15—cause of death: Alzheimer’s type dementia.

My Advocacy

My wife and I stayed in Georgia with our two children, both grown now. We enjoy traveling, concerts and advocacy work to find a cure for Alzheimer’s disease in our retirement. I think about our children and want them to live a life without worry about this horrific disease.

I have raised money for the association for years by raising donations through running marathons and half marathons. Raising funds by participating in the annual Walk to End Alzheimer’s is just the tip of my Advocacy iceberg.

In 2018, I was gassing up my car at a Roswell gas station when this guy named Dan Goerke introduced himself by asking, “Do you know somebody who has Alzheimer’s?” I realized that I was wearing a purple Alzheimer’s Association running shirt. That was the beginning of my involvement as an advocate for the Alzheimer’s Impact Movement. Nobody says no to Dan!!

Meeting with Congress members both at their offices here and in DC at Forum has been exciting and incredibly rewarding! As advocates, we are helping get legislation passed that improves people’s lives! Millions of people!! Let that one sink in. 

And working with so many passionate volunteers and learning about all the developments in the search for a cure. I feel so lucky that I get to advocate for the Alzheimer’s Association

To learn more about our advocacy program, visit alz.org/georgia